What's SEARCH ENGINE OPTIMIZATION AND HOW IT'S WORKS

 

Search Engine Optimization :-

If you want to start your career in internet world like website or blogging, then you must have search engine optimization knowledge. Because without the knowledge of seo, in today's time so much competition on your own website, blog.  It will be very difficult to trend. Seo is  a strategy of Digital Marketing:.

 What is the meaning of Search Engine Optimization:- 

 Search Engine Optimization (SEO) is the process of bringing maximum amount of website traffic to a website or web page in a search engine, such as google yahoo bing, and stabilizing that traffic and increasing its position continuously. 

 How Search Engine Optimization works :-  

When a person searches for something using a search engine on the Internet, then many pages related to that thing become available in the search engine.  This process looks very simple and miraculous.  But this task is not as easy as it seems.  Seo is needed for this work.  The main task of Seo is to make your website simple and intuitive for the search engine so that the search engine can easily understand your website and reach it to the viwer in less time.  

How many types of Seo are there. :- 

 Mainly there are two types of seo on-page seo and off-page seo  

On-page seo :-

In this process, we optimize keywords and internal links so that the keywords targeted by us can rank high on the search engine.  

Off-page seo :- 

In this process we try to rank our website in search engine by sending traffic through other social media like Facebook, Twitter etc.  The only similarity is found between these two is that the search engine follows both to rank the website. 

 How seo works in technical terms: -

 In technical terms, the search engine works like a human brain.  Which stores the information of all the actions to be done by the person in the past, present, and future and when the person thinks about any information, then he remembers that information.  

Similarly, the search engine also keeps complete information about the website and the pages available on it and when a viwer uses the search engine for this information, then the search engine decides it.  It tells when the searcher has to reach the website or page.  It does all this work based on the website's page speed, title tags, social signals, internal linking, backlinks, etc.  

To do these tasks easily, the search engine takes the help of on-page and off-page SEO done on the website.   But here during seo, we have to keep in mind that all this is an automated computer program, it understands the language of code but cannot see the image, video, audio and design. 

 How to do search engine: - 

You can do seo in two ways, automatically with the help of any seo agency and another online seo tool like samrush, moz etc. 

 From the service of the agency: - 

If you have less time but there is no shortage of money, then you can hire an expert seo agency or consultant to seo your website.  

From Yourself :- 

You can also optimize your website with the help of many online tools in which you have to take care of the following points like developing teg, keyword research, focus your competitor website, best content writing and regular posting, keyword mapping,optimiz your site,boost link,permot by social media ,use analytics ,know seo post and ask questions for knowledge.