What is the meaning of Pay Per Click :- l
In offline marketing you saw a product on TV and you want to buy this product. The company pays the advertising agency for that promotion and the shopkeeper who sells the product gets his margin. But in Digital Marketing, website is as a shop and it is also a platform for advertising poromotion.
When a customer comes and clicks on the ads to know the product. He sees advertisements but does not buy.
Nevertheless, the company pays him some money for the clicks on his ads, to promote the ads, this process is called pay per click.
The purpose of advertising is to attract the customer and generate a desire to buy the product and the customer clicks on the website to complete the process of purchasing the product.
How Keywords perform in Ads :-
Pay Per Click program mainly works according to the keyword. When a person searches for a keyword on the Internet, then only the advertisement links related to that keyword are delivered to the visitors through the search engine.
The advertising company or its product invests in it by analyzing the related keywords. By investing in keywords, the number of clicks on the advertisement of the product increases significantly. And with it the profit also increases.
The more profit the publishers get from the pay per click program, the many more benefits the advertiser gets. Their product reaches the searcher with little investment, and the clicks on their ads are worth more than what the publisher pays.
how does PPC ads work:-
Advertisers cannot pay more to display ads on a search engine (commonly referred to as a search engine results page, or SERP), with their ads appearing more prominently. Instead, ads are understood as an ad auction, which is an automated process used by major search engines such as Google and Being to determine the relevance and legitimacy of ads appearing on their results page.
How Much Money Can We Expect To Make?
The reasons for the cost of per click in a pay per click program can be different. Facebook and Google others pay you a price on a per click basis.
The more number of visitors to your website, the more chances are there to click on the ads.
Here, we can see that on some sites the high price is 6$-10$ and some sites are paid .001$ per click, mainly from .010$ to 1$ per click price is paid. So here you have to try to bring more and more visitors to your website. So that more amount of ads can be clicked on.
Pay-per-click Valuation:
Primarily, pay-per-click advertising value are determined in two ways: 1- flat-rate evaluation, 2-bid-based evaluation.
Flat rate pay per clic valuation :-
In flat rate pay-per-click valuation, the advertiser pays the publisher a fixed fee for each click. Publishers usually maintain a set list of different PPC values that apply to different areas of their website on a per-site basis. Note that publishers are usually ready to negotiate a price. If an advertiser asks to offer a lower price for a longer period of time, the publisher is more likely to agree to that price.
The bid-based valuation of :-
In the bid-based valuation, each advertiser makes a bid with a maximum amount of cash they're willing to buy an advertising spot. Then, a publisher undertakes an auction using automated tools. An auction is run whenever when a visitor triggers the ad spot. Note that the winner of an auction is usually determined by the rank, not the entire amount, of cash offered. The rank considers both the quantity of cash offered and therefore the quality of the content offered by an advertiser. Thus, the relevance of the content is as important because the bid.
Top PPC Ads Platform - The best pay per click ad platforms looks like this:
- Google Ads.
- Microsoft Ads (aka Bing Ads)
- Facebook Ads.
- Instagram Ads.
- Linkedin Ads.
- AdRoll.
- Taboola/Outbrain.
- Twitter.
Top PPC Ads Network
- Infolinks
- Google AdSense
- Bidvertiser
- Revcontent
- ClickAdilla
- Vibrant Media
- Clickadu
- Media.net
Conclusion
So that's it. Now we know almost all thing about PPC
Conclusion
Now you have become aware of all the things about pay-per-click like what is ppc, how it works, which is ppc platform, which is the website which does ppc ads, so now you can make your website with PPC Ads. You can earn by preparing for it.